So, there’s this cycle chic movement, which seems to be about hipsters taking ownership of the roads away from M.A.M.I.L.s (middle-aged men in lycra – I got that from someone at work). Apart from that dubious goal, one of its aims is apparently to make cycling more appealing by getting cool people to ride bikes, rather than just saying that bike riders are cool.
This reminded me of the constant effort that’s made to get The Kids interested in science by convincing them that scientists are cool. Which for some reason never seems to work.
Instead, I’m proposing that we take a cue from cycle chic and enlist as science communicators people who are already cool. And I’m talking really cool. Even cooler than Brian from D:Ream.
Our starting point? Björk.
As she so rightly says, the scientifical truth is much better – you shouldn’t let poets lie to you.